In the currently, all of the company around the world were beseted with poor economy, most of global brands are cooperated to reducing their product price, likes Benetton Group.
USP of Benetton is high class images, premium product but the present, Benetton change their images to more fashion and adjust their price cheaper.
The customer that haven't brand addict, they will look for lifestyle product, that be appropriate with them such as pricing, shape, and colors. It's because the trend of market become to high fashion but low price, ZARA, H&M, and other global brand must reconsider about pricing issue.
However, Benetton is one of company that harriedly to change the price such as the Benetton Shirt 3,200 Baht reduce to 2,450 Baht. Moreover, there are adjusting style to be Asia fit for Asian people. Benetton also advanced towards the luggage business after finding that lifestyle of people admire to travel, their plan is opening 3-5 shops in department store.
Nevertheless, Benetton remain to sell the communication style that is their identity, under the concepts "we need to convey a single strong image, which can be shared anywhere in the world." of Luciano Benetton.
The branches of Benetton in Thailand
-- Stand alone shop 3 places
-- Counter 15 places
-- Stand alone shop 3 places
-- Counter 15 places
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