Product Strategy

Benetton is a global brand that has an international style combining color, energy, and practicality, the United Colors of Benetton sells in addition to a range of male and female clothing for several occassions, a magazine, aperfume line, and accessories. The core product of Benetton is the clothing line that has a strong Italian character in design and style.

There are the recent development of product that telling to whose lifestyle;

UCB men's collections

United Colors of Benetton has consolidated the product range and expanded the assortment in its men's collections, a segment that now accounts around 20% of UCB sales.
Sisley Limited Edition

A new premium collection for men and women – under the new Sisley Limited Edition.

Sisley Young

It's product of young collection for 8-12 years old.