* 40 years for their success above all to the ideas, creativity and commitment of the founders, and the innovation that guided the founders and has let the Benetton Group express in vision of the world. Benetton has the readiness in its activities: design and production to distribution, sales and organization struture, Benetton is originally of a clothing company, that has several in cosmatics, glasses, luggage, shoes, and watches.
Key successful factors of Benetton is the innovation, it makes Benetton is unnaturally in growth.
Firstly, there was innovation in design. This is a strong point that is over the competitors. Benetton is one of the first company that introduce the chothing with colorful.
Secondly, Benetton can express the innovation in production, Benetton use old knitting machines in production at the beginning. Benetton also introduce a system of post-manufacture dyeing, so the colors will be chosen after the clothes made, the colors change seasonally in clothing.
Thirdly, the innovation in the technology of production,Benetton has innovative in organization of production, they have twelve factories, there are a lot of employ for production.
Lastly, the innovation of distribution system, at the centre of distribution operations are the Benetton shops in around the world. Benetton developed a preference for customers with larger stores and offering a wide range of Benetton goods.
All these factors in combination the key to success of Benetton. It enables the company to cover the world market, gain the highest benefits of thier growth.
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