Company Background

Founders
Luciano, Giuliana, Gilberto and Carlo Benetton, launched the activities of the Benetton Group in 1965.
Benetton begins with the idea of color in around 1960. The company can provides in the design, munufacture and fashion clothes in cotton, wool and fabrics for all buyer; men women and children in worldwide. In addition, Benetton also produces and sells raw meterials, such as yarns, fabrics and labels, include commercial services.
In the concepts of Luciano Benetton the founder of United Colors of Benetton brand that "we need to convey a single strong image, which can be shared anywhere in the world" so, every advertising of Benetton was born since 1960 to be full of controversial concept or criticizing and creating social all along. The company was established in 1965 and headquaters is in Ponzano Veneto, Italy. Nowadays, Benetton is a global company that cover in 120 countries around the world.