' Your blog is your brand ' this is the first issue for the class. In the blog evaluation must has good content, design and language using. After that Aj.Gob and all students talked about the problems of the blog; can't comment and slow to download. Then Aj.Gob talked about product strategy, the father of management; Phillip Kotler,brand image, and brand values. In product strategy has 6 main process such as r&d, service, support, packeging, warranty and branding. I think all this remind me to design my branding in the blog better. I got some sentence for the brand, it's a brand is a promise. To sum up one brand is one promise to give to the customer.
The second class for this week, Aj.Gob began with showing the blog and she ordered about the job interview to all students. It's the group of homework, each group takes time around 5 minutes and there are showing in the front. After that we continue about brand impact to emotional and physical. Aj.Gob gave some product samples; Harley is new experiences, Ipod is modern IT and new life style etc. The brand values will follow with Adj. word that beautiful, high price, looking good that about emotional. The last work for this class is practice the real job interview and apply knowledge from this to my blog.
Thank you :P
Thank you :P